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In This
Issue...
14 Managerial Success
Factors
Many nonprofit leaders have found that good intentions are
not always enough. In his book Migrating from Innovation to
Entrepreneurship, Jerr Boschee writes that nonprofit leaders may
have to move to a spirit of entrepreneurship.
Boschee offers 14 factors that are important in changing an
organizational culture and embracing this spirit.
- Candor. Starting a new venture is difficult enough without
being honest about a product or service, the market,
resources.
- Clarity of purpose. Consensus must be reached on this before
the planning process begins.
- Courage. Entrepreneurial planning cannot be swept aside by
day-to-day demands.
- Core values. The organization is willing to accept the
consequences, the value must be freely chosen from genuine
alternatives, it must be acted upon as a regular pattern, it
must apply everywhere in the work, it must last over time, the
organization must be proud of it.
- Willingness to plan.
- Building the right team. This includes the leader, the
senior management team, industry expertise, the employees.
- The separation strategy. Any social sector business should
be kept as separate as possible from the other operations.
- Strategic marketing. Marketing is not a business function;
it is the business.
- Viability first, not mission. Be ready for value conflicts.
- Focus, focus, focus.
- Customer service. Be attuned to customer needs.
- Quality. Make no compromises on this.
- Aggressive pricing. Think of annual budgets, not just unit
costs.
- Strategic
partnerships.
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