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Is It Donor Management
Software Or Business Intelligence
By Paul
Clolery
You would think that if someone
adopts a dog or cat at a shelter that the organization would
immediately know if that person was also a donor. But that
wasn’t the case for an organization in the
Midwest.
The organization changed its
software and now coordinates information between departments.
“For the first time they will know when a donor adopts a
dog because their donors, adopters, volunteers, service
providers and the people who drop off stray animals all reside
in the same, easy-to-use system,” said Keith Heller,
principal at Heller Consulting which is implementing Common
Ground for the animal welfare organization. Heller has
operations in Berkeley, Chicago and New York.
The systems used to be called
donor management software. Now it’s a business
intelligence solution. It sounds complicated, but it’s
really just the same software, with upgrades and new delivery
methods.
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Donor Apps For iPhone
iPhone users will soon be able to
make donations to their favorite charity directly through their
phone once a new application gains approval from
Apple.
CharityFinder 2.0 will include
more than 1,800 nonprofits, the ability to donate directly to a
nonprofit, and a feature highlighting local events for each
nonprofit that can be updated daily. The new version rolled
out Sept. 1, according to spokesman Greg
Egnatowski.
CharityFinder 1.0 was released in
May by KGP, a Michigan-based company that creates applications
for the benefit of nonprofit, academic and political
causes.
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read the complete article click
here...
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USO Uses PSA To Top Free Media
List
What do Smokey the Bear, UNCF (the United
Negro College Fund) and a weeping Indian all have in common?
None of them paid to get on television because they are among
the most memorable public service announcements (PSAs) of all
time.
The New York City-based Ad Council, founded
during World War II, gets pro bono help from some of the top
advertising agencies around and produced all three of those
historic PSAs.
Ad Council President and CEO Peggy Conlon
estimates the 50 campaigns they run generate about $2 billion
annually in donated media. About five campaigns sunset in an
average year with new ones initiated but most organizations stay
on after the initial three-year commitment. “It takes
longer to change attitudes and behaviors than to sell commercial
products,” she said. “Consistent messaging over a
longer period of time is the goal.”
To read the complete article click
here...
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