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Turning To Colleges To Fill Staffing Holes

Nonprofit leaders who have tried to address the issue of too few replacements for too many soon-to-retire nonprofit executives have directed their attention at college placement offices.

According to Recruiting and Retaining The Next Generation of Nonprofit Sector Leadership, authored by Shelly Cryer for New York University’s Wagner Graduate School of Public Service, several themes and perspectives on nonprofit career counseling emerged from discussions with focus groups.

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President and Chief Executive Officer   
Cortez, Colorado 
Crow Canyon Archaeological Center 

From those discussions emerged:

• Senior office of career service (OCS) members do not distinguish between sectors in counseling students. They focus more on fields or issues.
• Students are perceived to be uninterested in nonprofit sector careers because of low salaries, lack of career advancement and students' limited knowledge of the sector.
• Service-learning and internship experiences boost interest in and knowledge of the sector, but advisors still need to make the connection to professional opportunities for students.
• Colleges with religious affiliations or emphasizing liberal arts might cultivate more interest in the sector as opposed to strictly secular schools or those known more for business or technical programs.
• Faculty involvement and top-down institutional support significantly enhance OCS programs, and this support depends on networking and relationship building by OCS staff.
• The major vendors of job databases and software for the management of content on OCS Web pages do not provide satisfactory coverage of the sector.
• OCS directors have limited knowledge of the sector, but they are interested in making better connections.