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In This Edition:
News Update:
Tips of the
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USO Tops Free Media List
What do Smokey the Bear, UNCF (the United
Negro College Fund) and a weeping Indian all have in common?
None of them paid to get on television because they are among
the most memorable public service announcements (PSAs) of all
time.
The New York City-based Ad Council, founded
during World War II, gets pro bono help from some of the top
advertising agencies around and produced all three of those
historic PSAs.
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the complete article click here... |
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Fundraising ...
Pulling
a new donor out of your hat
Is your development program like a magic act? A donor
appears out of thin air to support your organization. Then their
gifts seem to be sawed in half. And, if by slight of hand and
flick of the wrist, the donor suddenly disappears.
But a donor is harder to pull out of a hat than a white
rabbit, according to Kay Sprinkel Grace, CFRE and San
Francisco-based consultant. One way to help keep your donation
act going is to focus on stewardship. Grace explained why you
should focus on your donor stewardship at the recent Bridge to
Integrated Marketing and Fundraising Conference in National
Harbor, Md.
Here are some of her tips:
-
Create a culture of philanthropy. The development
department shouldn’t be the only department that cares
about the donors. Try to engage all nonprofit employees in
cultivating donors.
-
Put your money where your donors are. Grace said car
company Lexus has a customer retention department – and
your mission should be more important than a luxury vehicle. Put
some resources toward ensuring your donors, your customers, are
happy with their experience with your
organization.
-
Have some attitude. Stewardship can’t just be an
organizational strategy. Make sure all of your employees have an
attitude toward engagement – from the way they answer
phones to event announcements.
-
Get to know your donors. Try to personalize the
relationship as much as possible. Segmentation and personalization
can go a long way to building a rapport with your
donors.
-
Don’t get blinded by a gift. A donation is great
for your organization and shows that the donor cares about your
organization on some level. But stewardship can develop your
donor to give more and engage further with your
organization.
-
A relationship is a two-way street. Ask your donors how
they want to communicate. Some donors prefer phone calls while
others only want to see communications in their inbox. Finding
out what your donor wants could enhance your
relationships. |
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Your Job ...
NPT seeks the best places to
work
The NonProfit Times,
the leading national business publication for nonprofit
management, is seeking the best places to work in the nonprofit
world.
We are partnering with Best
Companies Group to find the organizations where employees love
to go to work, and thus are happy delivering an
organization’s mission.
It doesn’t cost anything
to participate, but you need a minimum of 15 employees. Best
Companies will be tabulating the results from both management
and employees. The results will run in a future issue of The
NonProfit Times and those found to be the best places to
work will be showcased.
It is important that both
management and employees answer the questionnaires. Details
regarding getting involved are online. Please go to this link:
http://bestnonprofitstoworkfor.com
Thanks so very much. In these
times of employment insecurity, knowing the best places to work
means a great deal. |
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Management ...
The Farewell State and
the charitable sector
The Welfare State? Not in my back yard.
Discussion of the welfare state, which provides protection of
one kind or another to everyone from the cradle to the grave (or
from the womb to the tomb), often sparks heated discussion of
its advantages or drawbacks.
Nonprofits might not be pushing for the
welfare state, but many are trying to fight off its polar
opposite. The opposite of the welfare state is not often defined
in a single term, but an academic, Jacquelyn Thayer Scott,
coined the term "Farewell State" in her doctoral
dissertation.
In his book Growing Civil Society, Jon Van
Til explains the clear and unambiguous tenets of the farewell
state:
- The basic function of government is to
provide for order in society (what Thomas Hobbes called the
"watchman state"). Police and defense should grow; all other
governmental programs should be drastically reduced.
- The business of a nation is business. If
taxes can be sufficiently reduced, those who own the country's
corporations can be counted on to provide employment to all its
workers.
- The family is society's basic institution.
If children will only say no and parents will only stay
together, the need for most social programs will be largely
reduced.
- If any social problem remains, the spirit
of voluntarism can be relied upon to relieve suffering and to
provide hope to those in need.
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Human Resources ...
A little Q & A on job
interviews
Interviewing for a new job can be nerve
wracking -- from deciding how firm your handshake should be to
picking out the appropriate outfit. To help prepare for that
interview, you should think about the most common interview
questions, according to Bruce A. Hurwitz, vice president of New
York City-based Joel H. Paul & Associates, Inc., a national
executive search firm for the nonprofit sector.
Hurwitz gave a few question examples at the
recent Fundraising Day in New York held by the Association of
Fundraising Professionals Greater New York Chapter.
Decide how you would answer these
questions:
- Why do you want to work here?
- How do you cope with multiple
assignments?
- What experience do you have with
deadlines?
- How do you deal with criticism?
- How do you deal with a bad
supervisor?
- What was your greatest success/failure? And
what did you learn from that
experience
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