|
 |
|
ADVERTISEMENT
SMS will draw on our vast experience in the
fundraising arena, as well as on strategic planning, in-depth
analysis, proprietary tools and flawless implementation. In the
world of fundraising, acquiring new donors is no simple task,
but with SMS on your side, you'll be cozying up to a heart
warming response. For a no-obligation consulation, contact
Theresa Horn today at 203.357.0009 x104 or ThHorn@specialistsms.com
Be
sure to visit the SMS Free Store for "An Insider's
Guide to Selecting Fundraising
Lists." |
In This Edition:
|
ADVERTISEMENT
How can technology help you
better manage your relationships with your major donors?
Download our FREE CRM Guide and see how CRM works with your
processes to make major gifts fundraising faster, more
effective, and easier on your staff than a donor database alone.
Get
the Guide
Please forward NPT Instant Fundraising to
your colleagues so that they can also subscribe.
 Tell-a-friend! |
Survey: 72 Percent of NPOs Don’t Have A
Tag Line
Can people understand your organization’s mission just
by reading its name? Or, does someone need to read your entire
mission statement to figure it out?
A tagline can bridge that gap, giving more information in an
eight words or less punch – when done properly.
And now nonprofits can stack their taglines against one
another by entering the 2009 Nonprofit Tagline Awards at
GettingAttention.org. The deadline is July 31st.
To read the complete article click
here...
|
|
ADVERTISEMENT
4th
Annual
Bridge to Integrated Marketing &
Fundraising Conference
Gaylord National Resort July
21-23
http://www.bridgeconf.org | |
Marketing
...
5 steps to a layered approach
Knowing how to reach potential donors is an
essential part of fundraising.
Speaking during the DMA Nonprofit Federation
2009 Conference in Washington, D.C., Mary M. Arnold of the
Christian Children’s Fund and Kevin White of Russ Reid
spoke of layered media, an integration of various forms of
fundraising vehicles to connect with donors.
Citing a Nielsen survey of 2006, they said that
consumers spend roughly 51 percent of their time in front of a
television, 24 percent listening to radio, 16 percent on the
Internet, 6 percent with newspapers and 3 percent with
magazines.
Each has a different approach and appeal, but
knowing how to layer these various media can reap big dividends.
As can be seen from the survey figures, television, radio and
the Internet (which is likely to get a higher percentage in the
future) take the lion’s share of viewership.
For that to happen, though, there must be a
plan, and Arnold and White offered suggestions for developing
the plan.
-
Create a full-year marketing calendar
incorporating all media channels, activities and
events.
-
Intentionally coordinate existing media to
leverage what’s already being done.
-
Align fundraising and cultivation efforts
where possible.
-
Supplement what’s already being done to
make it work more efficiently and effectively.
-
Evolve toward annual plans of coordinated
media, rather than channel-by-channel
budgets. |
|
Media
...
6 measurement ideas for your
communications
You want to expand your online influence.
Great. Now, what do you do? Clinton O’Brien from Care2
spoke during Blackbaud’s 2008 Conference for Nonprofits
about what you should keep in mind when creating your online
strategy -- and it doesn’t end at creating a Web site.
- Create goals. Online is just like any
other communications vehicle. Your organization needs to
determine how to use online – recruiting volunteers,
giving information or finding new donors.
- Get emails. Make sure you give an opt-in
email space high priority on your Webpage.
- Try new things. An online presence gives
you, and your constituents, room to be creative. Have fun with
it.
- Measure everything. Online has many
measurable components – put the time and effort into
gauging what’s working and what makes people leave.
- Use the measures. Looking at the rate on
investment (ROI) doesn’t help if you don’t change
anything. Dump what is dragging you down and expand things that
interest users.
- Measure some more. And you thought you
were done with measures? Revisit the numbers constantly to make
sure your organization is on track.
|
|
Finance
...
4 reasons for documenting reporting
controls
Documentation is important. Financial reporting controls are
important.
And then there’s, yes, the documenting of financial
reporting controls.
In his book Internal Controls, Lynford Graham offers
a look at the Committee of Sponsoring Organizations (COSO)
Framework and its emphasis on a control environment for the
security of any organization.
Graham also suggests documentation of financial reporting
controls, and he does so for the following reasons:
- The documentation provides a baseline for new employees to
understand their responsibilities, how things and how their jobs
relate to other positions. When employees leave, retire or are
discharged, there might not be sufficient overlap between the
departing and new employee to communicate all the duties. It is
common for incoming employees anywhere to not have all the
information necessary to do the job.
- It helps to use documentation when confirming that certain
procedures and processes have not changed over time and when
documenting what changes have occurred (intentional or
accidental) over time.
- Documentation provides management and the auditor with a
method to identify gaps in controls that could lead to
accounting errors or fraud and to identify possible mitigating
controls to prevent future problems.
- Monitoring, an essential component of internal controls,
cannot be effective if the controls over which the monitoring is
occurring are not clearly articulated.
|
|
Don't Forget Us!
Changing positions? Or have you moved to
another organization? Then, make sure you still get NPT's family
of eNewsletters by simply updating your
profile.
Copyright @ 2009 The NonProfit Times.
To read our Privacy Policy click here.
To forward Instant Fundraising to your
colleagues so they can also subscribe click
here.
| | |
|
|
