June 15, 2009

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Editor's Note:

Most nonprofits have been tightening budgets across the board. While some sector conferences have experienced double-digit declines in attendance, others have sold out with people scrambling on the wait list.

We want to hear from you. What makes a conference hot or not? Are your conference choices made by budget constraints or are some conference topics no longer appealing?

Please take a minute to fill out this survey - and feel free to forward it to friends and colleagues in the sector. As always, thank you for your participation. 

http://www.surveymonkey.com/s.aspx?sm=enn8ZQ_2bnOQbR2HKl3G_2f1Ig_3d_3d

Identifying And Cultivating Major Donors

Every nonprofit is concerned about the economy's impact on fundraising efforts. There's no doubt that you'll need to work harder than ever to cultivate strong relationships with your constituents if you're going to compete effectively for donor dollars.

But unless you're strategic about constituent relationship management, you might find that you:

  • Have disparate records of your constituent interactions. You find everything from sticky notes and Excel spreadsheets to an offline database and distant memories of phone conversations. It's all valuable information if it was accessible from a single place.
  • Miss opportunities because prospective donors slip through the cracks. Without a comprehensive view of your donors' interactions with your organization, you will undoubtedly miss some important opportunities to solicit donations.
  • Waste valuable time and effort on the wrong people. You probably spend too much time on supporters with little potential, rather than on those who are the most promising.

To read the complete article click here...

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Finance ...
Monitoring sub-recipients of federal grants

Nonprofits dealing with federal agencies, especially those receiving pass-through or similar funding must be extremely careful about abiding by various regulations.

 

At the AICPA Not-For-Profit Financial Executive Forum held in Anaheim, Alex Weekes and Mark LoManto of ML Weekes & Company, PC explained the care that must be given to dealing with sub-recipients. Much of this advice is in response to information released by the federal Office of Management and Budget (OMB).

 

Factors that include the nature, timing and extent of monitoring of sub-recipients include:

  • Program complexity
  • Percentage of award passed through
  • Amount of awards
  • Sub-recipient risk.

Monitoring activities include:

  • Reporting. Requiring reports to be submitted.
  • Site visits. Reviewing records and operations at the recipient’s site.
  • Regular contact. Contacting sub-recipients (by telephone, email, etc.) and inquiring about activities.
  • Local and national publications. Reviewing for articles, positive or negative, about the sub-recipient.

Further, steps should be taken to manage high-risk recipients:

  • Requiring approval before proceeding to the next phase,
  • Additional project monitoring,
  • Requiring more detailed reports,
  • Increased frequency of reporting,
  • Establishing additional prior approvals,
  • The pass-through entity must notify the sub-recipient, in writing, regarding the nature of special conditions/restrictions imposed, the reason for imposing them, corrective actions to be taken and the time allowed, the method for requesting reconsideration of the conditions for restrictions imposed. Once deficiencies have been corrected, special conditions should be removed immediately.

Management ...
8 steps for starting to go green

Nonprofit organizations exist to make the world a better place in which to live. One of the many ways to accomplish this worthy aim is taking a green approach. This means going paperless where possible, recycling and looking for ways to get the most efficient use of our resources. And yes, nonprofit managers, that includes you.

Speaking at the AICPA Not-For-Profit Executive Forum in Anaheim, Randy Johnston, executive vice president of K2 Enterprises of Hutchinson, Kansas, offered advice that nonprofits can follow to practice what they preach about cleaning up the environment.

What can you do?

  • Contact manufacturers and determine the extent of your involvement in their recycling.
  • Review the state and local requirements for recycling of electronic components and determine how these might affect you.
  • Open discussions with other organizations and your reseller.
  • Educate your clients or customers on their responsibility. Include in contracts and engagements letters any incurred responsibility.
  • Consider sending out a newsletter or email reminding clients or donors of the requirements in their states.
  • Encourage clients to cycle out those older CRTs and get them out of the system.
  • Plan on a quality computer monitor lasting through as many as three CPUs, or a useful economic life of 10 years.
  • Buy high-end, buy large and benefit from the investment.
 

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Donors ...
Using Focus Groups

So, let’s focus. When gathering focus groups, focusing means not only gathering a group of people and offering them free lunch. It also involves focusing on what the focus groups said to bring focus to fundraising.

Focus group research can help an organization understand perceptions among the organization's donors/members or the general public, remove the insider mentality of those setting strategies and give ideas on how pre-testing, language, messaging and strategies resonate.

At a Direct Marketing Association New York Nonprofit Conference, John Perell of the American Red Cross national headquarters and Dana Weinstein of the United States Holocaust Memorial Museum offered advice on how to implement focus group research.

They suggested:

  • Consult with an external firm to oversee recruitment and facility and to moderate.
  • Work with the firm to create a discussion guide and materials that probe for what you are trying to test or understand and to determine location(s) for research.
  • Establish goals/hypothesis.
  • Determine audience and group compositions.
  • Recommend conducting focus groups in multiple locations for valid sampling.

Further, they said that there are five factors that bear on any organization's success in raising money.
They are:

  • The donor market available to the nonprofit.
  • How well the case for support resonates with the available market.
  • Management reputation.
  • Donor worthiness.
  • Fundraising practices.

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