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4th
Annual
Bridge to Integrated Marketing &
Fundraising Conference
Gaylord National Resort July
21-23
http://www.bridgeconf.org |
In This Edition:
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Editor's Note:
Most nonprofits have been tightening budgets across the
board. While some sector conferences have experienced
double-digit declines in attendance, others have sold out with
people scrambling on the wait list.
We want to hear from you. What makes a conference hot or not?
Are your conference choices made by budget constraints or are
some conference topics no longer appealing?
Please take a minute to fill out this survey - and, as
always, thank you for your participation.
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3
Response Tests That Save You Cash
By Herschell Gordon Lewis
The key to every suggestion in this column is one you already
know but might not always decide to turn, opening the
response-lock the way every one of us should: Test it.
What brought this to mind are three episodes in my own
professional history, the results of which reinforced a truism
we too often ignore: Our personal beliefs and prejudices might
not mirror those of our targets.
To read the complete article click
here... |
Coveting
gift bags: Items should showcase group and sponsors
By Michele Donohue
“I hate to get gift bags with nothing but
ads and coupons,” said Sarah Gardner, public relations and
marketing coordinator at Texas Discovery Gardens. So when it
came to create “green” gift bags for the
Dallas-based organization’s organic fashion show, Gardner
wanted to offer more to attendees than a pile of advertisements.
A local magazine donated leftover issues that
featured the organization and Gardner found companies that were
undergoing seasonal stock changes or discontinuing items and
asked them to donate products.
To read the complete article click
here... |
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