June 1, 2009

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Tell-a-friend!

Liar, Liar Pants On Fire: The Truth-Challenged Employee

By Mark Hrywna

Confronted by his boss about an affair with the cleaning lady in his office, Seinfeld character George Costanza asks: “Was that wrong? Should I not have done that? I tell you, I gotta plead ignorance on this thing, because if anyone had said anything to me at all when I first started here that that sort of thing is frowned upon...”

That might be from an old Seinfeld episode but any human resources director probably has more than a few good stories. Some could ask, is it necessary to have a written policy about not sleeping with the cleaning lady? Well, maybe you don’t have to go that far, but it is important to put in writing and communicate to employees what’s expected of them, even if it might seem obvious at times.

To read the complete article click here...

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More than 76,000 nonprofits are now using GoodSearch.com and GoodShop.com to earn funds with every search of the web and every purchase!  More than 100 new groups are joining daily!  Success stories include:
- The ASPCA has earned more than $24,000
- The Cystic Fibrosis Foundation has earned close to $11,000
- Save Darfur has earned more than $10,000
Read more about GoodSearch and GoodShop in the NY Times, Oprah Magazine, CNN and more...

Management ...
3 levers to ensure strong management

Without strong management, even the most successful nonprofit will lose its effectiveness over time.

 

The December issue of Leadership Matters, published by the Bridgespan Group’s Bridgestar initiative, features an article by Bridgespan partner Daniel Stid and Bridgespan managing partner and co-founder Jeff Bradach. The article, “Strongly Led, Under-Managed,” is based on discussions with executives at 30 nonprofits.

 

Bridgespan found three key levers to ensure that organizations appreciate, build and sustain strong management practices. Each of the levers depends on the other two.

  • Get to strategic clarity. Answer, in concrete terms, the questions that are core to an organization’s mission: “What impact are we prepared to be held accountable for?” and “What do we need to do -- and not do -- to achieve this impact?” Stronger clarity does not necessarily mean developing a time-consuming strategic plan.
  • Anchor strategic clarity in metrics. After achieving strategic clarity, keep staff focused by zeroing in on a few key metrics. These metrics can enable an organization to flag unproductive variations across their sites, drive increased growth and effectiveness and lower unit costs.
  • Build and align the key leadership team. Transitioning an organization to stronger management often involves supplementing the experience and capabilities of the senior management team. Typically, organizations appoint a second-in-command who has managerial experience, as well as expertise in systems and processes.

Online ...
Script a plot before going to video

Before you break out the video camera to make an online video, you should think about what you want that video to do, according to Michael Hoffman, CEO of Chicago-based See3 Communications. During a talk at NTEN’s recent 2009 Nonprofit Technology Conference, Hoffman said you should ask yourself a few questions about the video’s function.

So put away the boom microphone and ask yourself these four questions:

  • What are our goals? Think strategically about what you want the video to do. Will it be for fundraising or to inform people about the mission? Do you want your video to be a viral sensation to build brand recognition or target supporters to take action?
  • How will we measure success? Success is different for everyone. Metrics could include views, if people watch the whole video or how many people look for further engagement after viewing. Plot out what success works best with your intended goal.
  • Who do we want to see this? Your intended audience will mold the tone and information in the video. Do you want to make video that will appeal to a young volunteer demographic or your mature major gift donors?
  • How can we build interactivity into the video itself? Customization can spawn viral actions. For example, MoveOn.org Political Action created a mock news video that could include someone’s name. Then once the video was customized, viewers were encouraged to send examples to their friends.

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Boards ...
Keeping your board happy, fed and watered

Ask not what the board can do for the organization, but what the organization can do for the board. Hint: Let ’em get their hands dirty.

The organization doing for the board? Board members with dirty hands? Surely, this isn’t your grandmother’s nonprofit world.

No, but that approach, which seems at first counterintuitive to the very concept of nonprofit boards, is pivotal in the thinking of June Bradham, president of Corporate DevelopMint, a fundraising and strategic planning consulting firm that Bradham founded 20 years ago. She was honored as one of seven Women of Achievement at the first South Carolina Summit on Women in April of 2008.

To read the complete article click here...

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