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Nonprofit IT Staffing: It
Ain’t Enough
The nonprofit sector works hard to use
technology effectively, but it’s an uphill battle.
Financial resources are limited. Technology changes quickly, and
there’s a lot of it out there doing lots of different
things -- even within the same areas.
What should your organization budget for
Information Technology expenditures? How do you know if the
solutions you’re getting are the right fit -- for both
your budget and your needs?
To
read the complete article click here... |
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Building and Cultivating
Your Email List
By Patrick Hansen
Your email list (also known as your email
housefile) is one of your organization’s most important
assets because it enables you to reach out to your constituents
online in a timely, efficient, and cost-effective way. As a
critical component of your organization’s success, your
email housefile needs to be built and cultivated on an ongoing
basis.
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Play The Video For All It’s
Worth
So, your organization decided to make a
video. You fired up the video camera, shot too much B-roll and
painstakingly edited the tape. Even the board members like
it.
Now what? It’s time to show it off,
according to Michael Hoffman, CEO of Chicago-based See3
Communications. Hoffman talked about how your video could reach
an audience online at the NTEN’s 2009 Nonprofit Technology
Conference in San Francisco.
He explained some of the differences between
two online video Web sites as examples of how to post online:
YouTube
- It’s huge. The company estimates 10
hours of video are uploaded to the site every minute.
Nearly 51 percent of users visit the site weekly or more
often.
- Social network functions. Users can
subscribe to your video channel and send messages to your
organization.
- Familiarity. YouTube is to online video
like Google is to online search or Facebook is to social
networking. It has mammoth name recognition.
TubeMogul
- Tracking. Who doesn't love analytics? It
doesn't just show you "views" -- it breaks down how often videos
are watched and your view's attention span if you host your own
video.
- Overall distribution. Uploads your video to
major video sites like Google Video, YouTube and Revver all at
once.
- How they get there. The site can determine
how viewers found your video, such as Google or from
Facebook.
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