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Transition From Information To
Action
By Michele
Donohue
Bill Clinton’s 1992
slogan “It’s the economy, stupid” was a simple
statement that represented a complex problem. Nonprofits should
adopt their own slogan – “It’s the awareness,
stupid.” People know the issues are out there –
poverty, war, discrimination, natural disasters, abuse. But, do
they understand the need? You can’t build a following of
people volunteering, donating, and advocating if they’ve
never heard of you.
The Alzheimer’s
Association faced those problems. Nearly 90 percent of Americans
know someone with Alzheimer’s, but most don’t
realize the disease’s scale. Alzheimer’s ranks
seventh among the 10 leading causes of American deaths,
according to the National Center for Health Statistics, and
nearly 5.2 million Americans have Alzheimer’s, according
to the Chicago-based Alzheimer’s Association.
To read
the complete article click here... |
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Web 2.0 ... Going
mobile to find donors
Going mobile: is it the way to get
going?
Speaking at the DMA Nonprofit Federation Conference in
Washington, D.C., in January, Dane Grams, former online director
of Human Rights Campaign (HRC) talked about going mobile,
setting up a network of mobile or cell phone numbers for instant
and effective communication.
The
bright spots to HRC were clear: breaking news, such as a
California Supreme Court ruling, relevant information such as
the Matthew Shepard remembrance anniversary, donor cultivation
such as a discount for the HRC retail store, drive calls to
Congress such as support for the hate crimes bill, drive calls
to the State Department, such as support for a UN resolution,
and drive petitions to complement online campaigns. Further,
Grams said, there was a 5 percent increased voting likelihood
after receipt of a text message.
So,
going mobile can work. What did HRC do to make mobile move in
the right direction?
-
Used one
cell phone number instead of multiple email
addresses.
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Built trust:
HRC combined useful tools with effective advocacy and
cultivation.
-
Made it easy
to join (it was as simple as text HRC to
30644).
-
Integrated
mobile within existing channels.
-
Optimized
messaging for meaningful action.
-
Utilized
mobile in various ways: breaking news, action alerts, mobile
petitions, tools and live
events.
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Capital Campaigns ... 7 ways to utilize
volunteers
Do you have so much to do for
your capital campaign, with so little time? Think about
including your most zealous volunteers in your fundraising
program, according to Michael J. David-Wilson, executive
director for the Middlesex County College Foundation in Edison,
N.J. Why not use your best supporters to cultivate other
organization members?
David-Wilson presented his
ideas in a session at the recent 46th annual Association of
Fundraising Professionals (AFP) international fundraising
conference in New Orleans. Here’s how to turn your
volunteers into development participants:
-
Volunteer
participation. Volunteers can be a great addition to
your fundraising team. Just make sure if they are asking others
for gifts, they make one of their own.
-
Major gift
donations. Try to tackle big gifts early. Use your own
board’s participation as examples of campaign giving.
-
Volunteer
training. Ensure that your volunteer solicitors are
properly trained before they ask for gifts. Team your
professional fundraisers with volunteers for some role-playing
in donation asks.
-
Give
information. Compile important donor information for
your fundraising team. Set up a gift amount to ask for and what
that gift amount would do for the campaign.
-
Set up
success. Everyone needs a boost of confidence. Arrange
some telephone solicitations for your volunteers with donors
most likely to give. That will put your volunteers on the right
foot for in-person asks.
-
Provide
backup. Volunteers don’t normally ask donors for
gifts – so they may lose their confidence at the meeting.
Couple volunteers with a professional development staff member
who can move in if the volunteer gets too nervous.
-
Celebrate
successes. Make volunteer solicitors excited about
their hard work. Think about building some friendly competition
among volunteers by tracking donor visits or amount
raised. |
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Finance ... 8 steps to avoid
misappropriation of assets
As effective as these steps may be, there
are a number of other things you can do to prevent the
misappropriation of assets. Consider instituting the
following eight procedures.
- Review all bank and credit card
statements. A key executive should open the sealed
statements and scrutinize them before they go to bookkeeping to
be reconciled. Before paying credit card bills, insist on
seeing original receipts.
- Monitor cash receipts and deposits. Someone
who is not involved in making deposits or recording accounts
receivable should be responsible for opening mail, counting the
payments, and recording the payment totals.
- Reconcile accounts receivable/payable and
inter-fund balances monthly. Require that all exceptions be
cleared by you or a designated independent staff
member.
- Qualify first-time vendors. Verify the
supplier's name, address, and federal tax identification number
before placing an initial order. Checking with the Better
Business Bureau is also a good idea.
- Restrict authorization and access to
finances. Password-protect computer files and set dollar
limits on monetary authorizations. Be sure to change
passwords regularly and to delete the passwords of former
employees.
- Insist that all employees take their
allotted vacation time off. Mandatory vacations are
particularly important for anyone who works in accounting or
another cash-handling function; double-check their work while
they're out of the office. Employees who've been
cross-trained should take over their functions, but you or a
trusted colleague should take a look, too.
- Watch for suspicious behavior. Be
alert to signs of substance abuse, gambling, personal debt, or
any other crisis or major lifestyle change among your employees,
as well as indications of unusually high job
dissatisfaction. If you notice any of these signs, monitor
the employee's performance closely.
- Conduct background checks on new
hires. Check references and employment dates, and make sure
any time gaps in their resume are accounted for. Have employees
with access to cash or other financial functions
bonded. Obtaining a Fidelity Bond (available through your
insurance broker) for high-risk employees with access to
organizational assets is an essential security
measure.
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