Greetings,

  March 25, 2009

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Calling all speakers! Do you want to share your expertise with nonprofit professionals? Blackbaud is searching for top-notch speakers for its 2009 annual conferences.  The Canadian Conference for Nonprofits will be held May 13 – May 15 in Ottawa, ON.  The Conference for Nonprofits will take place November 15-18 in Charleston, SC.  Apply by March 27. http://www.blackbaud.com/events/bb_conf/speakerinfo.aspx

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ResultsPlus fundraising software supports the way you work, from planning your day to interacting with donors, tracking dollars and reporting your results. ResultsPlus helps maximize your time and that of your staff and
 volunteers. Focus on what matters most: furthering donor relations and supporting the mission. Visit www.ResultsplusSoftware.com for more information.


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Avoiding A SPAM Complaint Meltdown

By Bill Pease

The current state of email deliverability is one of increasing complexity. Successfully delivering messages to supporters’ inboxes is no longer a simple matter of just pressing the “send” key. There are numerous factors that can trigger email delivery barriers and significantly diminish your organization’s efforts to effectively communicate with constituents.

If you intend to properly address this challenge, one of the best places to begin is understanding how many spam complaints are being filed against your organization, and then determining how to modify your list building or messaging practices in order to reduce these complaints.

To read the complete article click here...

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Before You Flip the Switch: Benefits of Taking a Test Drive

By Keith Heller

Adopting new database software? A test conversion -- transferring your data to your new system before it goes live -- will help you discover issues in the software before they become problems. You’ll have the opportunity to review your data in the new system, design and document your future business practices, and take the reporting and output features for a test drive.

For a successful test, first define what you want your new system to do. How will you process transactions? What kind of reports will you need? This helps determine how to set up your new database, and how you’ll map data from your old system.

When you run the test, see if you’ve made the right choices about where to put your data. Test the list-generation and reporting features, and fine tune the business practices you’ll actually use when the system’s up and running. This step is crucial—each aspect of your business practice means another choice to make, and such choices are best made with the luxury of time a test conversion allows.

If things go awry in your test, don’t worry -- there’s no better time for it.

A test drive can diffuse the worry that seems to go hand in hand with software installs. It will also give staff a chance to learn the software before it goes live, letting them develop a comfort level with the new system that training alone can’t match. And it can pinpoint issues you can resolve now to help ensure a smooth and productive transition when you make the big switch.

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Keith Heller is principal of Heller Consulting, a fundraising technology and operations consulting firm dedicated to optimizing the efficacy and efficiency of nonprofits. This tip was provided by Idealware, which provides candid information to help nonprofits choose effective software. For more articles and reviews, go to www.idealware.org

 

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