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10 Top Nonprofit Technology
Issues
Advances in technology have enabled
organizational entities to accomplish much more than was once
thought possible. Instant is the thing, and networking has come
to have an entire new range of meanings.
With those advancements have come new
challenges, however. A computer crash, or even a glitch, can
bring operations to a screeching halt. Employees often expect to
have state of the art equipment at their fingertips. And green
is much more than a color nowadays, as environmental concerns
generate a range of paperless and recycling strategies.
Speaking at the recent AICPA Not-For-Profit
Executive Forum in Anaheim, Randy Johnston, executive vice
president of K2 Enterprises of Hutchinson, Kansas, discussed the
problems he has found in his assessments of the technology at
118 on-site firms.
Johnston said that he identified 186 unique
issues, of which he was able to arrive at the 10 most
pervasive. He singled out the following as the Top 10
issues:
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Lack of consistent, firm-wide
procedures.
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Compliance issues.
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Insufficient training.
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Incorrect cabling.
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Power problems.
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Improper use of scanners.
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Too little memory in servers and work
stations.
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Not balancing server and work station
purchases.
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Incorrectly configured firewalls or wireless
access points.
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Incorrect
licensing. |
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Use Technology To Thrive
During A Credit Crunch
Donors are trimming back spending and choosing
more carefully on what they use their hard-earned dollars for.
This trickles down to non-profit organizations, requiring them
to focus more on the donor than normal, and streamline overall
operations.
According to Robin Fisk, senior executive at
Alexandria, Va.-based Advanced Solutions International, one area
nonprofits can look at to accomplish these goals is technology.
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Use your Web site to personalize each
donor’s experience. Donor’s will choose
who to support based on many factors, including how easy that
support is to give and understanding how their generosity is
helping a cause. Make it easy for donors to get involved in your
cause by creating social media-based groups available for them
to participate in through your Web site. Invest in Web
technology to provide a personalized online experience for your
donors, including feedback on the effect of their past
gifts.
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Make sure the donor’s
experience is truly one of a kind. Donors want to
feel important to a cause and giving them access to their own
history with your organization through your Web site will help
accomplish this goal. Let them easily access their own giving
history, event support, social media group interaction and
control over their profile, and contact settings. Tightly
integrate your Web site with your database.
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Reduce operational overhead through
web services. Lessen the administrative burden of
records updating, report generation and other resource-draining
activities by moving to a Web services-based platform. This
technology can be extended to enable online donor self-service
-- handling the basics such as change of address, opting into a
newsletter or upgrading a committed giving plan.
Nonprofits need to think about new ways of
interacting with their supporters and Web-based technology
offers numerous ways to engage with people and remind them why
their generosity is so important. By using technology of this
nature it can keep you close to supporters and you’ll also
be in good shape to scale up when the economy turns around.
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